Friday, May 9, 2008

FINDING A NICHE FOR YOUR BLOG

Here's the deal on finding something to market. I know it seems really tough at first, but after a while, you'll realize that there really is more opportunity than you even have time for. The biggest thing to focus on is to find things that are already popular and identify what people are already buying. You can take pretty much any industry, and will probably find certain products within that industry that are VERY popular. Don't discount physical products either, and there's just a massive affiliate world outside of Clickbank. For some physical products, the payout percentages are often less than info products, but that just means you can either start with higher priced products, or for low priced ones, find ultra cheap traffic. And take somewhat higher priced products for example, if you don't think that people will readily drop $300, $500, or even $1000 or more for something like a pair of friggin' shoes online...think again!

Focus on things that people are already interested in buying, let me give some examples.... Take some industries/markets to start with......travel, satellite TV, HD, purses, women's shoes, online dating, health supplements, sports, ringtones, real estate, gambling, backpacking, wine, etc.....or some more specifics....high end guitar amps, accessories and software for apple computers, vintage/punk clothing, Hello Kitty stuff, fantasy baseball, condo/timeshare swaps, MMORPG like WOW or Runescape, Webkinz, Ducati parts and gear, etc. Tons and tons of stuff to be found that's popular! Now, let me give you an example as to how you can approach this stuff. Take a market like say....purses. Dig around...what's popular? Maybe take some of the higher end stuff and drill down. Louis Vuitton, Coach, etc. Pick out Coach, which I know is popular. You can easily find that out by digging around...there's even HUGE purse forums. So what does something like Coach have going on right now? There's a new line on their homepage...Signature Cotton. What are women saying? do they like them? Which ones? A scan on Ebay indicates the Signature Cotton Carly bag is pretty popular. So there's one to maybe start with and build keywords for. "Buy Coach Signature Cotton Carly Handbag". So then what you can do is build a price shopping page, showing where to get the best price, what's available on eBay (they give their affiliates data feeds), who has free shipping, etc. That's just one example. Take another one. Say software for Mac. Mac sales are continually on the rise and people are pretty fanatical about them. So what's popular? What do people want? What do they like? Well, for one thing people also like to run Windows on their Mac. There's Bootcamp, which is free from Apple, but you have to reboot if you want to run windows. Not everyone want's to do that. From a little research, there's several programs which will run Windows in Mac right in OSX. Some research reveals the most popular one is Parallels...by far. Why is it popular? What features are people looking for? Why do they like it? The answers to all those questions help generate keyword lists. So I could put up a page comparing all the Windows emulator software products, focusing on Parallels since it's so popular.

Once you find products to promote, a great way to find potential keywords and hot buttons is to look at customer reviews, forums, FAQ sections on the merchant page, features that may be really unique, etc. How is the product used? What features are people looking for? How can it benefit them? What are people having trouble with in matching a need to a product? Target all those questions, concerns, problems. When you do that, it's often not too difficult to find low competition keywords by targeting very specific things people are looking for in a product or group of products. So again, the big key is to just find things that are popular and hot...things people are already hungry for and kind of fanatical about buying or doing. Then take some time to find out the why...why is it popular? Why do they want it? What do they like about it? Who are they? How should you talk to them? What emotions trigger that desire or need? Everything people do is about avoiding pain or gaining pleasure. I think you can see, that you can pick just about any industry and drill down to what specific products are very popular within that industry. Then get an understanding of your target audience, what they're looking for, and why. Chances are, in most industries, you can find massive streams of one popular product after another to repeat the same process.



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